“Ah, storytelling, yet another holy grail in the wonderful world of marketing.”

With these words starts this month’s article from trendwatching.com. “The point is to make customers tell a story to other consumers. Not to promote that particular brand, but to make those customers more interesting to others.”

It’s about status stories – and have nothing to do with the our aim and focus in digital storytelling. However, it confirms the growth and acceptance of storytelling as an significant element in human life.

References and further readings – please visit Trendwatching.com