“Ah, storytelling, yet another holy grail in the wonderful world of marketing.”
With these words starts this month’s article from trendwatching.com. “The point is to make customers tell a story to other consumers. Not to promote that particular brand, but to make those customers more interesting to others.”
It’s about status stories – and have nothing to do with the our aim and focus in digital storytelling. However, it confirms the growth and acceptance of storytelling as an significant element in human life.