Stiller du dig selv spørgsmålet: hvad er digital storytelling egentligt? Så bør du læse lidt videre. Digital storytelling er beskrevet på wikipedia, men lider ellers under en divergerende opfattelse af begrebet. Vi følger Center for Digital Storytellings (CDS) uformelle definition, som kan beskrives som: “Digital Storytelling” is an emerging term, one that arises from a [...]

Filed under: Marketing, What is ...? on May 26th, 2008 | No Comments »

Digital storytelling dukker ligeså stille op i folks bevidsthed her i Danmark. Først og fremmest har vi haft kontakt med forskellige uddannelsesinstitutioner og NGO’ere, men nu begynder bloggerne også at lægge mærke til digital storytelling. Eksempelvis omtaler Stefan Bøgh-Andersen digital storytelling i dette indlæg på bloggen, overskrift.dk. Vi glæder os over interessen.

Filed under: Marketing on May 26th, 2008 | No Comments »

“Ah, storytelling, yet another holy grail in the wonderful world of marketing.” With these words starts this month’s article from trendwatching.com. “The point is to make customers tell a story to other consumers. Not to promote that particular brand, but to make those customers more interesting to others.” It’s about status stories – and have [...]

Filed under: Marketing, storytelling on April 3rd, 2008 | No Comments »